Google Tag Manager

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How to Connect Google Tag Manager with a Custom Laravel Website + Setup Custom DataLayer

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When I first started working with custom Laravel websites, one of the biggest challenges I faced was adding Google Tag Manager (GTM) and enabling a custom DataLayer. Unlike WordPress or Shopify, Laravel doesn’t give you a ready-made option — you have to do it manually. Today, I’m going to share my step-by-step process, just like […]

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From Zero Tracking to Full Power: My Laravel Custom Website GA4 + CAPI Success Story

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Laravel Custom Website GA4 DataLayer & Facebook CAPI Tracking Case Study! When you’re deep in the world of web analytics, nothing beats the satisfaction of seeing everything work flawlessly — every click, every purchase, every event, tracked with surgical precision. Last week, I wrapped up one of my most rewarding projects — a Laravel custom

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Google Tag Manager Made Simple: Tags, Triggers & Variables Explained

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Google Tag Manager Doesn’t Have to Be Confusing If you’ve ever tried to add tracking codes, pixels, or analytics to your website, you’ve probably felt the headache of copying snippets, updating HTML, and hoping nothing breaks. That’s where Google Tag Manager (GTM) steps in.Think of GTM as your website’s control center for tracking. Instead of

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